Red Bull Marketing Strategy Essay Example for Free

Red Bull Marketing Strategy Essay Business Unit 3 Marketing Of ‘Red bull’ Introduction As part of my marketing assignment, I will be looking at the marketing of a consumer product or service. Therefore, my chosen product is ‘Red bull’, which is an energy drink. I have assumed that my product is targeted at people that have similar situations to the ones used in advertisements for red bull. I will be looking to spot if the strategy used is based on the principles of marketing: O Understanding consumer wants: to become successful, it is vital for a business to understand the wants and needs of its target audience. For example the needs and wants of a target audience for a high street retail store depend upon the age, style and income of its customers. O Understanding and keeping ahead of competition: businesses must consider their competitive markets as well as the products and prices provided by their competition in order to gain customers and provide a better standard of services and goods than other companies. This can be done through devising strong, different marketing strategies and by selling a product that is unique and efficient. O Communicate effectively with its customers to satisfy customer expectations: communication with customers is vital for a business to understand the wants and needs of their customers. A good relationship must be continuously created between a business and its customers to maximise its success. O Co-ordinate its functions to achieve marketing aims: co-ordination of functions is key to efficiency and therefore success. To maximise the success of a business, all of its marketing aims should be met. O Be aware of constraints on marketing activities. I will be also looking at the external impact on the marketing decisions, how the appropriate strategy is decided upon and how they are developed in order to meet consumer needs and the reliability of the different marketing models. â€Å"Red bull comes in two types, original and sugar free. This can be purchased at ? 1. 15 for 150ml† Features of Business Marketing†¦ O Consumers are of vital importance. Red bull has a far greater chance of being a success if it satisfies consumers’ needs. Marketing must be aimed at finding out what these needs are and making sure that Red bull meets it requirements. O Marketing is a business philosophy; it is not just a series of activities such as advertising or selling, but more a way of thinking about how to satisfy the consumers’ needs. O Marketing affects all aspects of a business. A production department would not continue making a product that does not satisfy the needs of the consumer at whom it is aimed. O Marketing is not just about selling. Selling is only one part of the marketing process. Before selling Red bull, they must carry out market research. O Marketing and advertising are not the same; advertising is just one of a number of tactics used by marketing departments. O Many businesses regard profit making as their main objective. Firms in competitive markets must make a profit in the long run to survive. Marketing must therefore satisfy their customers wants profitably. O Marketing involves building relationships with the customers of Red bull; profitable businesses are often built upon good customer relations. This may be dealing with their complaints in a careful and considerate manner. O Marketing is a process that is on going all the time, it does not have a start or an end as you can see below. Red bull must be prepared to respond to the changes that take place. The marketing process†¦ Red Bull Gathering Market Information†¦ AO1 My reason for choosing Red Bull is because the drink has become incredibly successful at a very competitive advice. By choosing Red Bull I will find out what marketing strategies has made Red Bull so successful. What is Red Bull? Red Bull started off as an energy drink that stimulates mind and body. After becoming an international icon, Red Bull went on to sponsor extreme sports such as F1, sailing, surfing, bmx-ing, and many other extreme sports. Red Bull is a non-alcoholic drink with key ingredients, which have a proven revitalising effect on mind and body. Red Bull is a functional energy drink and therefore unjustly classified among the soft drinks. The Red Bull effect results from a combination of two natural substances and vital metabolic transmitters the amino acids taurine and glucuronolactone with stimulating caffeine, vitamins and carbohydrates. The effectiveness of Red Bull has been proven by a large number of scientific studies. Its function is not to quench thirst, but to improve endurance and alertness, to increase feelings of well being, to support the metabolism in short: to stimulate body and mind. The History In 1982, Dietrich Mateschitz came up with the idea of marketing energy Drinks, which were then already quite widespread in Southeast Asia while sitting in the bar at the Mandarin Hotel in Hong Kong. In 1984, Mateschitz founded the company known as Red Bull. In 1987, he started selling the energy drink Red Bull on the Austrian market. Red Bull got off the ground in no time, giving people ‘wiiings’ right from the start. In 1992, Red Bull touched down in its first foreign market, Hungary and in 1995 it was launched in the UK, which is now one of its largest markets.

The Test Of Salem :: essays research papers

The Tests of Salem The Crucible is a play, which brings attention to many timeless issues. The nature of good and evil, power and its corruption, honor and integrity and irony are all brought up in Arthur Miller's The Crucible. Irony what doe sit men? Irony means incongruity between what is expected to happen and what actually occurs. In The Crucible there are three different aspects of irony. Irony is present through many scenes of the play and it is very important to the outcome of the story. Three types of irony that are in the play is man vs. man, man vs. society and man vs. man.   Ã‚  Ã‚  Ã‚  Ã‚  The first aspect of irony in the story is when Elizabeth Proctor lies to the court to save her husband but instead gets him in more trouble and helps Abigail. Proctor tells the court that his wife has never lid before but when thy call for her she says something with the intention of helping him but ironically she make his situation worse. 'In her life, sir, she have never lied. There re them cannot sing, and them that cannot weep – my wife cannot lie. I have paid much to learn it, sir';(Miller 111) In the quote Proctor is telling the court that some people cannot sing and some are to strong to weep and his wife will not lie. Another example of irony that can be used in the situation is that the husband thinks his wife will never lie and to prove she will never lie he admits that he has committed adultery which his wife already knows about and the court puts his wife to a test. The court asks his wife if her husband has the affair and instead of the wife say ing yes she says no, thinking it will save her husband. 'To your own knowledge, has John Proctor ever commits adultery and she is saying no. By these couple of scenes in the story it shows how irony can change the outcome of the story.   Ã‚  Ã‚  Ã‚  Ã‚  Another example of irony in the story is when Abigail is trying to kill Proctor's wife by accusing her of witchcraft but instead gets Proctor killed. Abigail is in love with John Proctor in the story and the whole point of Abigail being in the woods is to make a love potion so John will fall in love with her again.

What Role Does Character, Leadership And Service Play In Your Personal Development?

Chase rushed home from school, eager to speak with his grandmother. â€Å"Granny, my teacher said she wants me to be successful. What does that mean? † â€Å"Chase,† granny started, â€Å"I cannot tell you what success is. † â€Å"But why not,† Chase replied sadly as he slumped into a chair. â€Å"Success is something you have to find on your own, but I can tell you how to get it. † A huge smile broke across Chase's face as he sat up attentively; ready to listen to what his granny had to say. â€Å"There are many steps to becoming successful, but building character, leading and providing services are the most important†¦Ã¢â‚¬ Character is defined by the qualities an individual has. Character qualities are basically habits that form in childhood, and continue to shape a person throughout life. A person’s character is what makes their overall personality. In order to become successful, it is important to have positive character traits. I t is easier for a person with a positive outlook on life to claim success. This is because the optimist can find happiness in the smallest of things. A leader is a person who can take charge and direct. Being a leader creates work ethic and establishes independence, two things you must have in order to become successful.Leaders must govern a group to make sure a task is being completed, but the job of a leader is not easy. Leaders show independence by setting things in place on their own. Then they let the rest of the group know what to do. If the leader does not do their job, the group will not succeed. Service is helping or doing work for someone else. This is more commonly known as volunteering. It takes a person with a certain type of character to want to give to a cause or community. Giving back presents many opportunities for personal growth. Depending on the type of service you provide, you could gain leadership and teamwork skills.You might also gain a positive moral and emo tional outlook on life. These improvements within yourself bring you that much closer to success. Chase sat back in his seat, soaking in everything his grandmother had said. â€Å"So, good character is what makes me a good person, good people can become good leaders and giving service is being good to other people. † His grandmother smiled, â€Å"That is exactly what I mean. † â€Å"It’s like building blocks! † Chase exclaimed. â€Å"You put all three together to make something. † â€Å"Yes, that’s right. † Granny replied. â€Å"Putting all three side-by-side makes a path that, if followed correctly, will lead you to success. † What role does character, leadership and service play in your personal development? Chase rushed home from school, eager to speak with his grandmother. â€Å"Granny, my teacher said she wants me to be successful. What does that mean? † â€Å"Chase,† granny started, â€Å"I cannot tell you what success is. † â€Å"But why not,† Chase replied sadly as he slumped into a chair. â€Å"Success is something you have to find on your own, but I can tell you how to get it. † A huge smile broke across Chase's face as he sat up attentively; ready to listen to what his granny had to say. â€Å"There are many steps to becoming successful, but building character, leading and providing services are the most important†¦Ã¢â‚¬ Character is defined by the qualities an individual has. Character qualities are basically habits that form in childhood, and continue to shape a person throughout life. A person’s character is what makes their overall personality. In order to become successful, it is important to have positive character traits. I t is easier for a person with a positive outlook on life to claim success. This is because the optimist can find happiness in the smallest of things. A leader is a person who can take charge and direct. Being a leader creates work ethic and establishes independence, two things you must have in order to become successfulLeaders must govern a group to make sure a task is being completed, but the job of a leader is not easy. Leaders show independence by setting things in place on their own. Then they let the rest of the group know what to do. If the leader does not do their job, the group will not succeed. Service is helping or doing work for someone else. This is more commonly known as volunteering. It takes a person with a certain type of character to want to give to a cause or community. Giving back presents many opportunities for personal growth. Depending on the type of service you provide, you could gain leadership and teamwork skills.You might also gain a positive moral and emot ional outlook on life. These improvements within yourself bring you that much closer to success. Chase sat back in his seat, soaking in everything his grandmother had said. â€Å"So, good character is what makes me a good person, good people can become good leaders and giving service is being good to other people. † His grandmother smiled, â€Å"That is exactly what I mean. † â€Å"It’s like building blocks! † Chase exclaimed. â€Å"You put all three together to make something. † â€Å"Yes, that’s right. † Granny replied. â€Å"Putting all three side-by-side makes a path that, if followed correctly, will lead you to success. †

The Moral Dimensions Of Sexual Equality - 1940 Words

Not only does the Quran’s ontology and human creation that establishes the basis of sexual equality but it also defines the moral agency and praxis, specifically, its teaching that both women and have the same capability, capacity for moral agency, choice and individuality. The Quran commands men and women to follow a same behavior; both men and women are given the same rights, the same punishment. On top of this, the Quran appoints men and women as guides and protectors of each other, meaning that one is not higher than the other, they both are equally responsible for themselves and the other sex. For one to understand the ethical-moral dimensions of sexual equality in the Quran, it is necessary to understand the Quranic concept of†¦show more content†¦The meaning of moral and social rights in the Quran is one being the rights of God (Allah) and the rights of Human being. â€Å"Community and faith, or ummah and dÄ «n are mutually defining and they give distinctive characteristics to the Islamic view of communal existence. It is the Tawhidi (Islamic) perspective that leads to defining the â€Å"community as a moral entity†¦ (whose) purpose is to achieve moral balance within and between a network of relationships.† Merryl Wyn Davies (1988, 129). To separate the social from the moral, as Muslims have done so in the past and are continuingly doing in the present is by the definition of faith considered as un-Quranic, hence, un-Islamic. Taqwà   is the essence of moral personality be orienting us towards God – consists, then, in our willingness to embrace virtue and refrain from evil be exercising our reasons, intellect, and knowledge. No where does the Quran claim that men due to their biological capacity as males, or social capacity as husbands, fathers are more superior than women to acquire more taqwà ¡ than women. Yet the patriarchy still believe that the Quran dishonors women, therefore God makes it evident in the Quran that the sexuality of a human matters not, the only thing that matters is how as a human being you have served God. For Muslim men and women, - For believing men and women, For devout men and women, For true